iHeard Asset

988: Suicide and Crisis Lifeline

Weekly alert: Fewer than 1 in 5 St. Louisans know 988.

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⚠️ Only 19% of St. Louisans are aware that 988 is the 3-digit Suicide and Crisis Lifeline ⚠️

31% of iHeard STL’s panel indicated that they knew the Suicide and Crisis Lifeline number; however, only 19% correctly identified 988 as the number to call or text. Awareness of the 988 Lifeline did not vary by age or sex but significantly differed by race. While 25% of White respondents knew the correct number, African American and other race/ethnicity respondents were at 10% and 13%, respectively.

Let’s change that! Together, we can increase awareness, spread the word, and save lives. 🗣️💙

Help us reach all St. Louisans by utilizing 988’s media resources and SAMHSA’s 988 Partner Toolkit. Together, we can make a difference in our community’s mental health.

To learn more about what our community is hearing, follow @iheard_stl or visit iHeardSTL.org.

#iHeardSTL #MentalHealthAwareness #988Lifeline #SpreadAwareness #988 #STLMentalHealth


988: Help is available 24 hours a day, 7 days a week

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Do you know about the 988 Suicide & Crisis Lifeline?

There are three ways you can reach 988: call, chat or text. 🗣️💬📱

Other language services are only available if you call 988.

Source: SAMHSA

To learn more about what our community is hearing, follow @iheard_stl or visit iHeardSTL.org.

#iHeardSTL #988Lifeline #SpreadAwareness #988 #SuicidePrevention #MentalHealthAwareness


What does 988 look like in Missouri?

Suggested Caption:

⚠️ Only 19% of St. Louisans are aware that 988 is the 3-digit Suicide and Crisis Lifeline ⚠️

Let’s spread the word! Together, we can increase awareness, share resources, and save lives. 🗣️💙

Here in St. Louis (City & County), Behavioral Health Response (@bhr_stl) is our 988 responder. BHR provides crisis support, telephone counseling, and mental health resources 24 hours a day, 7 days a week.

To learn more about what our community is hearing, follow @iheard_stl or visit iHeardSTL.org.

#iHeardSTL #988Lifeline #SpreadAwareness #988 #STLMentalHealth #STL #BHR


Ready to help spread the word about 988?

Suggested Caption:

⚠️ Only 19% of St. Louisans are aware that 988 is the 3-digit Suicide and Crisis Lifeline ⚠️

Let’s spread the word! Together, we can increase awareness, share resources, and save lives. 🗣️💙

Here in St. Louis (City & County), Behavioral Health Response (@bhr_stl) is our 988 responder. BHR provides crisis support, telephone counseling, and mental health resources 24 hours a day, 7 days a week.

To learn more about what our community is hearing, follow @iheard_stl or visit iHeardSTL.org.

#iHeardSTL #988Lifeline #SpreadAwareness #988 #STLMentalHealth #STL #BHR


¿Nos ayodará en correr la voz sobre el 988?

⚠️ Solo el 19% de los habitantes de St. Louis saben que el 988 (1-888-628-9454 para servicio en español) es la línea de vida de crisis y suicidio de 3 dígitos ⚠️

Aquí presentamos varios recursos que puedes compartir con tus colegas, amigos y familiares. ¡Corramos la voz!

Juntos, podemos concientizar la comunidad, compartir recursos y salvar vidas. 🗣️💙

#iHeardSTL #MesDeConcienciaDeLaSaludMental #988Lifeline #988 #ApoyoEnEspañol #Concientizacion #STLMentalHealth #SaludMental #STLSaludMental #RecursosSTL

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