Expanding the reach of health information into vulnerable populations and communities. 


Making connections that link people to the health services they need. 


Increasing the effectiveness of health information by putting it in context of people’s lives.


According to Pew Research Center, 21% of U.S. adults do not intend to get vaccinated and are “pretty certain” more information will not change their mind. Washington University public health professor Matthew Kreuter discussed the public health messaging necessary to get everyone on board.

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Addressing the Individual Social Needs of Patients with Diabetes

On the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)’s Diabetes Discoveries and Practice Blog, professor Matthew Kreuter, PhD, MPH, explains how health care professionals can address the individual social needs of patients who have diabetes.

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Unique program boosts food requests by NY seniors

Unique program boosts food requests by NY seniors

Home-delivered meals for seniors just got a big upgrade. In Rochester, NY, adults 60 and older who could not travel to get food during the pandemic are able to order free meals from selected restaurants in the city.
NBC news story creates surge of 211 calls

NBC news story creates surge of 211 calls

On January 13th, NBC Nightly News aired a story on how to get a COVID vaccine appointment. In the story, viewers were encouraged to call 211 for help. It worked.