In a soon-to-be-published paper, the HCRL suggests that “Long Tail” thinking in public health might yield greater progress in eliminating health disparities. Long Tail thinking stems from new business models recognizing that selling small quantities of many niche items can be more profitable than selling a few blockbuster items. The HCRL examined data from more than 500 health agencies in 47 states who used the lab’s MIYO (Make It Your Own) system to create small media and client reminders that promote colorectal cancer screening. Products in the Long Tail were significantly more likely to target racial and ethnic minorities, researchers found.