Understanding how people process health information: a comparison of tailored and nontailored weight-loss materials

Kreuter MW, Bull FC, Clark EM, Oswald DL. Understanding how people process health information: a comparison of tailored and nontailored weight-loss materials. Health Psychology. 1999;18(5);487-494. doi: 10.1037/0278-6133.18.5.487.

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